FOCUS : HOW WE DO
IT'S ALL IN THE DETAILS
When we agree to take on any consultation project, event or development, we agree to deliver what we feel is the best work possible. After all, the hospitality business is all about serving others and making an experience truly memorable. That is what we strive to do.
We follow a five-step process that allows us to be confident in the ideas that we choose to pursue and present. The ideas that will give your brand the best chance towards success.
Click each box to the right to learn more about our detailed process.
RESEARCH & ANALYSIS
Every project begins with extensive research and analysis. In order for us to help you, we need to understand you, your brand, and your target clientele - inside and out. We want to know the story behind your brand and the stories you want it to create. This is by far the most time-consuming portion of our logistical process.
Once we understand your brand, we start the development phase. Using our new found knowledge and understanding of your brand, we integrate our combined years of industry expertise to formulate concepts, strategies and recipes that are aligned with your brand positioning and geared towards your target market.
After initial development, we analyze and test our work to ensure we're conveying the right message. Tasting sessions, focus groups and market surveys are only a few of the development analysis tools we utilize to ensure that we're reaching your clientele and target market efficiently and effectively.
Based on our analytical findings and feedback, we take the results directly back to the drawing board and make the necessary changes to ensure our deliverables are bulletproof. We’ll test and redevelop. And then test and redevelop again until we’re confident with the results.
When we feel like we've completed a project down to the very last detail, we go over the details again. Once we’re confident that we haven't missed a beat, we’ll hand you a comprehensive package of deliverables that we’re certain will exceed your expectations.
WE ARE GRAFFITI ARTISTS
Although we all came together from different paths and backgrounds, we all understand what it is to live and breathe the service industry. It’s in our blood, in our DNA. And it's an essential part of putting the together the programs we do in order to give back and provide OUR service to the industry.
WHO WE ARE
FOCUS : OUR CLIENTS
HOTELS / RESTAURANTS / BARS
SPIRITS BRANDS AND AGENCIES
EVENTS AND EVENT PRODUCERS